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		<title>What Adam Curry is reading</title>

		<dateCreated>Thu, 06 Sep 2012 14:13:13 GMT</dateCreated>

		<dateModified>Thu, 06 Sep 2012 15:14:46 GMT</dateModified>

		<ownerName>Adam Curry</ownerName>

		<ownerEmail>adam@curry.com</ownerEmail>

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		<outline text="Video"/>

		<outline text="Last Story">

			<outline text="Nokia apologises for 'faked' ad">

				<outline text="Link to Article" type="link" url="http://www.bbc.co.uk/news/technology-19499879#sa-ns_mchannel=rss&amp;ns_source=PublicRSS20-sa"/>

				<outline text="Source: BBC News - Europe" type="link" url="http://newsrss.bbc.co.uk/rss/newsonline_world_edition/europe/rss.xml"/>

				<outline text="Thu, 06 Sep 2012 13:21"/>

				<outline text=""/>

				<outline text="6 September 2012Last updated at 12:48              Please turn on JavaScript. Media requires JavaScript to play."/>

				<outline text="An excerpt from the advert with the reflection (at the end) that shows it was not filmed on a smartphone"/>

				<outline text="Nokia has apologised after it emerged that an advert featuring video footage which appeared to have been filmed with its new flagship smartphone had in fact been created using different equipment."/>

				<outline text="The Verge tech site revealed the issue after it noticed a window reflection revealed a cameraman holding what appeared to be an SLR camera."/>

				<outline text="In a blog post the handset maker said it should have &quot;posted a disclaimer&quot;."/>

				<outline text="The news threatens to take the shine off the launch of the Lumia 920 phone."/>

				<outline text="Investors had already shown doubts about whether the Windows Phone 8 handset could revive the Finnish company's fortunes, sending its shares nearly 8% lower on Wednesday."/>

				<outline text="In Thursday's trade the stock fell a further 6%."/>

				<outline text="'Faked' footageThe advert showed a man filming his girlfriend using the new smartphone while both of them were riding bicycles."/>

				<outline text="The footage cut from professionally-filmed material, featuring both actors, to what looked like it was the video captured by the man's Nokia device."/>

				<outline text="A split-screen sequence then showed what the smartphone's footage would look like with Nokia's optical image stabilisation (OIS) feature turned on and switched off."/>

				<outline text="The footage was intended to support the firm's claim that its technology helped reduce image blur. It was shown at a press conference on Wednesday to support Nokia's boast that the Lumia 920 featured the best smartphone image quality on the market."/>

				<outline text="The Verge's article said: &quot;too bad it's faked&quot;."/>

				<outline text="Nokia's blog acknowledged the problem in a post titled &quot;An apology is due&quot;."/>

				<outline text="&quot;We produced a video that stimulates what we will be able to deliver with OIS,&quot; wrote the site's editor Heidi Lemmetyinen."/>

				<outline text="&quot;Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920... we apologise for the confusion we created.&quot;"/>

				<outline text="Nokia also released footage that had been shot with the model."/>

				<outline text="The director of the UK's Institute of Business Ethics (IBE) said the affair was surprising bearing in mind the Finnish company had previously addressed what kinds of marketing materials should be used."/>

				<outline text="&quot;It is good that Nokia has recognised how misleading their advertisement was and has apologised for that,&quot; Philippa Foster Back told the BBC."/>

				<outline text="&quot;That is an important element in trying to maintain trust. The company does have a code of conduct recognising that 'high ethics means success' and states that the company 'conducts its marketing in a responsible way'."/>

				<outline text="&quot;Whether oversight or deliberate, and sceptics might think the latter, Nokia has let itself down. The product will need, more than ever, to speak for itself.&quot;"/>

				<outline text="The IBE receives donations from some of the UK's mobile operators but not the handset makers themselves."/>

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